STORYTELLING + VIDEO
Tell the unique story of your organization through authentic video.
Video has been the dominant medium for storytelling for years, and it's not going away anytime soon. It only takes a few minutes of strategic storytelling on film to capture attention and grow the influence of your brand. Investing in video gives you a chance to take charge of your narrative and make a high quality connection that turns viewers into customers. Ready to hire a Dallas-based freelance videographer and editor to get your story in front of more customers? Let's get started!
Three types of videos I recommend for small businesses and organizations:
- Brand Video
- Hype Reel
- Stories
1. Brand Video
A Brand Video is the perfect introduction for people who have never heard of your organization before! It's the perfect chance to explain quickly and clearly, in five minutes or less, who you are and what you do. They need to show visual examples of the impact you make, and briefly explain the "why" behind your work.
These videos fit perfectly pinned on your social media pages or YouTube, and embedded on the About page of your website. They should be compelling, interesting, and high quality, so your customers know how much you care about your work.
Ready to get started with your Brand Video for your small business or nonprofit? Contact Sarah Rosie to get a quote on her freelance video work and get started today!
2. Hype Reel
"Hype Reels" are my favorite way to refer to relatively short (15-45 seconds) videos with mostly music, fun graphics or visuals, and strong sound design to capture the "vibe" of a brand! You've seen commercials that make you take a moment to feel refreshed, or bring you back to the energy of your partying days, or give you a sense of sweet nostalgia. Those commercials act as "hype reels" for that brand—a moment to connect those feelings with that company.
These short videos are powerful ways to show exactly how your business can make people feel, and what you can do for them. They work best on social media for the perfect shareable moment—short video, high impact.
Sarah Rosie is a freelance filmmaker and editor in the DFW area who can authentically capture and celebrate your hard work and amazing team through video! Check out more of her work below, or contact us to get started today.
3. Stories
Taking time to share the story of someone impacted by your organization can make a huge difference in how other people see you and your work. This might be as simple as a customer saying "they had exactly what I was looking for" or as deep as one of your employees sharing how working on your team gave them an opportunity to develop and grow towards their life goals.
These human stories keep you from disappearing into the crowd of businesses all over the world trying to sell to your dream client. Especially when told with care and intention, a real-life story about how your business is uniquely valuable to your local community is worth its weight in gold.
Story Videos can be either short and sweet, or extended into a mini-documentary style for multiplied impact and strengthened emotional connection between your organization and the viewers. Ready to see how a story video can transform your brand and bring more donors to your nonprofit? Contact Sarah Rosie Studios today!
GET STARTED TODAY!
SCHEDULE A FREE DISCOVERY CALL.
Together, we'll develop a creative strategy that taps into the power of storytelling. I'll craft engaging scripts, capture high-quality visuals, and weave them into videos that connect with your target audience on an emotional level.
The result? Increased engagement, a stronger brand identity, and a deeper connection with the people you care about most. Let's turn your story into something truly impactful.
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